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Designing Europe’s biggest entertainment city

End-to-end product and brand design for NIBIRU: the design system, website, ticketing platform, native app and the 150+ slide public launch keynote.

Delivered as a client project via Codemelt, in partnership with Omnis.

#Ticketing platform · Web

00In 30 seconds

01Problem
A whole leisure destination in one product: concerts, arena events, dining, camping, padel, stays, a promenade and transport, for teenagers and grandparents alike.
02What I did
Built the design system first, then 300+ screens across the website, ticketing platform and native app, plus the 150+ slide launch keynote.
03Outcome
The platform became NIBIRU’s commercial front door: the debut season attracted 2M+ visits in 53 days, with ticketing as the main way visitors discover and buy.

01Challenge

One destination, eight experiences, every kind of visitor.

01
One ecosystem, not eight products
Concerts, arena events, dining, camping, padel, accommodation, a promenade and transport each came with their own logic and rules.
02
Teenagers to grandparents
Festival crowds, families and older visitors on one platform: obvious for first-timers, fast for regulars.
03
Choice was hurting conversion
So many events and options that people lost track of where to start, and of what to do next.
04
Complex commerce
Ticket tiers, VIP and Backstage, camping, table reservations, Fast Lane upgrades and partners. Bilingual, on web and native, in dark and light.

02What I did

01
A design system from zero
Type, colour, spacing, components, interaction states and contrast rules in dark and light. One language for every screen on web and mobile.
Tokens · Components · Dark and light
02
Navigation built around intent
Organised around why people come (a concert, a family weekend, a table), not around the company’s internal structure.
Information architecture
03
A full ecosystem, at speed
The ticketing platform, campaign landing pages and a large set of event and service pages, with the native app (11 user journeys) designed in parallel.
Web · Native app · Landing pages

04
One commerce language
Connected purchase flows for tickets, access tiers, VIP and Backstage, camping, reservations and upgrades, consistent on web and native.
Checkout · Upsells · Reservations
05
From product to the public stage
A fully custom 150+ slide launch keynote, shaped with founder Andrei Șelaru (Selly) on a compressed timeline and presented live to 100K+ concurrent viewers across TV and online broadcasts.
Keynote · Narrative

#Launch keynote · Live on stage

03Outcome

Where people actually buy
The ticketing and booking flows are the primary way visitors discover what’s on and pay. Every purchase moves through flows I designed.
Built to scale
Mobile-first, pixel-perfect and delivered in dark and light, ready for new events and services.
A project with real weight
NIBIRU grew out of Beach Please, started in 2022. Together they are estimated at around 2,500 direct and indirect jobs and close to €400M for Constanța county’s economy.
A direct line to the founder
I worked directly with the founder through the whole engagement, with a real hand in the product’s direction, not only its design.

I worked on this project through Codemelt and Omnis.

#Keynote · Motion

04Credits

Role: Lead Product Designer
Worked with: Founder Andrei Șelaru (Selly)
Period: Feb 2026 – Jul 2026
Delivered via: Codemelt, in partnership with Omnis
Tools: Figma
Claude Code (Opus & Fable)
AI Agents
ChatGPT
OpenClaw
Photoshop
Illustrator
Figma Make