A Web3 memecoin fueled by design and community - KPI Data and Overview
I joined the project in November as a UI/UX, Graphic & Social Media Designer, collaborating with a tight, confidential core team to reshape the project from the ground up. -Helped grow the project from zero to $180M+ market cap within two weeks through consistent, high-impact visual communication. -Contributed to scaling the community to 50,000+ token holders and 100K+ social media reach through daily content and campaign design. -the visual strategy that supported listings on MEXC, Crypto.com, Birdeye, and fueled community trust across Web3. -Designed and launched Woofhub, boosting engagement with a utility-driven platform that bridged real-world action with meme culture. -Maintained consistent visual identity across all marketing efforts, supporting media exposure on outlets like the New York Times and promotions from top influencers including TraderSZ.
Designing in Chaos, Delivering with Purpose
I also created the full identity system for $BERT — including the logo, visual style, and consistent brand presence across multiple channels. On top of that, I led the UI/UX Design, Brand Visual direction of Woofhub, a playful yet meaningful platform for dog adoption tied to BERT’s ecosystem — giving the project a real-world layer beyond memes and charts. In a fast-moving and unpredictable space like Web3, clarity and creativity need to coexist. I’ve worked across late-night marketing calls, high-energy launch cycles, and fast-paced team syncs, constantly adapting visual and product work to meet the speed of community-driven momentum. While the vibe is chaotic, my approach is always intentional: every screen, asset, and campaign I create is focused on delivering impact, whether it’s for adoption, hype, or clarity. $BERT is proof that design can fuel virality, trust, and cultural relevance — even in the most unpredictable corners of the internet.
