A Web3 memecoin fueled by design and community
What began as a dead project quickly evolved into a viral phenomenon, powered by strategic design, bold storytelling, and intense community energy. I joined the project in November as a UI/UX, Graphic & Social Media Designer, collaborating with a tight, confidential core team to reshape the project from the ground up. Through coordinated branding, smart visual identity, and meme-powered storytelling, we are having the support of major influencers, including TraderSZ, who heavily promoted the project to his audience. $BERT was eventually listed on MEXC, Crypto.com, and gained support from top-tier market makers like Wintermute, reaching global visibility and tens of thousands of holders. The project’s explosive rise even led to mainstream exposure, with $BERT being featured on the front page of The New York Times — a rare achievement for any memecoin.
Designing in Chaos, Delivering with Purpose
I also created the full identity system for $BERT — including the logo, visual style, and consistent brand presence across multiple channels. On top of that, I led the UI/UX Design, Brand Visual direction of Woofhub, a playful yet meaningful platform for dog adoption tied to BERT’s ecosystem — giving the project a real-world layer beyond memes and charts. In a fast-moving and unpredictable space like Web3, clarity and creativity need to coexist. I’ve worked across late-night marketing calls, high-energy launch cycles, and fast-paced team syncs, constantly adapting visual and product work to meet the speed of community-driven momentum. While the vibe is chaotic, my approach is always intentional: every screen, asset, and campaign I create is focused on delivering impact, whether it’s for adoption, hype, or clarity. $BERT is proof that design can fuel virality, trust, and cultural relevance — even in the most unpredictable corners of the internet.
