Leading Visual Strategy Across Every Touchpoint
As Lead Designer in the marketing team, I work across multiple verticals — combining creative strategy with hands-on execution. I’m responsible for the full visual output of the brand, from concept to delivery: social media campaigns, visual assets for partnerships, giveaways, strategic and private decks, branding materials, illustrations, and more. Every piece is designed to communicate clearly, convert efficiently, and stay aligned with IXFI’s evolving identity.
Crafting High-Performance UI That Drives Growth, Retention, and Real Business Impact
Beyond visual design, I take an active role in shaping the user interface and experience of the platform. I'm responsible for designing functional, scalable, and conversion-driven UI that supports a user base of hundreds of thousands across multiple devices and regions. Every screen I design is built to simplify complex flows, reduce friction, and drive real results — whether it’s onboarding, trading, or product discovery. My focus is not just on how things look, but on how they perform at scale. I work closely with the team to ensure that every interface element aligns with business goals and user behavior — turning product design into a key driver for growth, retention, and trust.
