Leading Visual Strategy Across Every Touchpoint - KPI Data and Overview
As part of the marketing design team, I supported both the UI/UX direction of the product and the visual consistency across communication channels. My responsibilities were focused on creating high-quality design assets and interfaces aligned with broader product and brand goals. Key outcomes and performance indicators include: -Contributed to redesigned onboarding and trading flows aimed at reducing user friction, supporting a +17% increase in activation. -Designed landing pages that supported a +22% improvement in registration conversion rate compared to previous versions. -Created a complete set of Visa card visuals in alignment with brand and compliance guidelines, in collaboration with the internal design and partner teams. -Delivered social media visuals that supported engagement across a community of 500,000+ users. -Participated in strategy calls and campaign reviews with the marketing team to ensure design alignment across touchpoints during product launches.
Crafting High-Performance UI That Drives Growth, Retention, and Real Business Impact
Beyond visual design, I take an active role in shaping the user interface and experience of the platform. I'm responsible for designing functional, scalable, and conversion-driven UI that supports a user base of hundreds of thousands across multiple devices and regions. Every screen I design is built to simplify complex flows, reduce friction, and drive real results — whether it’s onboarding, trading, or product discovery. My focus is not just on how things look, but on how they perform at scale. I work closely with the team to ensure that every interface element aligns with business goals and user behavior — turning product design into a key driver for growth.
