Over 400 Screens From Scratch - KPI Data and Overview
Over the course of three years of continuous development, HYVE evolved through multiple iterations — from the initial V1 prototype to the V2 and V2.5 upgrades — introducing key features like real-time communication, FIAT conversion, and advanced multi-chain blockchain integrations. Notable outcomes & KPI's include: -Improved profile creation and job flow usability, leading to a +22% increase in user activation and a noticeable drop in onboarding abandonment. -Enhanced user retention and messaging engagement, with real-time chat usage increasing by 35% after the release of V2.5. -Increased clarity across key flows such as job posting, proposal submission, and profile completion, which helped reduce user error rates and support throughput across the platform. -Redesigned profile and review layouts led to a +28% improvement in discoverability, and a rise in client-freelancer interaction within the first week of registration. -Designed scalable UI to support 9+ blockchains, enabling smoother multi-chain user activity and reducing confusion around wallet/network switching.
Collaborative UX for a Decentralized Workforce
Working closely with a development team and another designer, I played a leading key role in refining the platform’s UI/UX across multiple iterations. I focused on enhancing the user experience by designing a streamlined profile system where freelancers could showcase their background and portfolios. We implemented real-time messaging, allowing seamless communication between freelancers and clients. Payments were simplified with an adaptive interface that automatically converted cryptocurrency values to FIAT. In addition to improving usability, I contributed to refining HYVE’s brand identity, aligning it with the evolving landscape of Web3 and ensuring a visually engaging experience.
